ROLE PROFILE 
The WHY

The German Trading Executive plays a pivotal role in the launch and ongoing management of our dedicated German website. This role supports the full localisation process from the ground up — working closely with the E-Commerce, CRM, and Creative teams to build a seamless and engaging journey for our German-speaking customers across web, app, and email platforms.

ROLE ACCOUNTABILITY 
The WHAT 

Responsible for:

• Leading and supporting the full project lifecycle of the German website launch — from pre-launch content population and UX testing to post-launch optimisation and performance analysis.
• Managing the day-to-day operations of the German e-commerce site, ensuring all content is accurate, up-to-date, and aligned with brand guidelines.
• Localising product content, banners, and on-site messaging to reflect German customer preferences and market trends.
• Collaborating with the CRM team to localise and execute German-language email campaigns, automations, and customer journeys tailored to the region.
• Monitoring site performance, conversion rates, and customer experience to identify opportunities for enhancement and run A/B tests.
• Preparing and presenting regular performance reports and insights on the German site and customer base, using KPIs to guide strategy.
• Assisting with regional merchandising strategies, product launches, promotional planning, and seasonal campaigns targeted at the German market.
• Ensuring tone of voice, copy, and all digital content meet high standards for native-level German fluency and cultural relevance.

Accountable for:

• Launch of the German website to project timeline.
• Accuracy of the site.
• Driving revenue growth through the German website.
• Improving the effectiveness of the german website – converting visitors into customers.
• Ensuring a positive, localised and engaging online experience for customers – contributing to customer satisfaction and loyalty.
• Making informed decisions (using data and analytics) for site optimisation and marketing campaigns.

KNOWLEDGE, SKILLS & EXPERIENCE
The HOW 

Essential Skills & Experience

• Native-level fluency in German (written and spoken) is essential.
• Strong organisational skills and attention to detail, with the ability to manage multiple tasks and deadlines.
• Excellent cross-functional communication skills and a collaborative mindset.
• An interest in fashion, e-commerce, and customer experience.

Preferred Skills & Experience:

• Experience with platforms such as Shopify Plus, Bloomreach, Klaviyo, or similar.
• Understanding of German/EU e-commerce trends and digital marketing best practices.
• Familiarity with localisation workflows and content translation tools.
• Prior experience in an e-commerce or digital marketing role, ideally within fashion or D2C retail.
• Familiarity with CRM tools and segmentation strategies, particularly for email marketing.

This is an office-based role with the possibility of working from home up to 2 days a week.