ROLE PROFILE 
The WHY

Reporting into the PR & Partnerships Manager, the Senior PR and Partnerships Executive will play a pivotal role in executing impactful influencer campaigns, ensuring seamless coordination across paid and organic activations. The role has ownership of key campaign budgets, overseeing asset distribution, and managing press release materials to maximise brand visibility. With a keen eye for detail, they will lead the development of paid content briefs and ensure all partnerships align with brand objectives. They will lead in Tier 3 events, along with the day-to-day management of the PR & Partnership Executive, will be essential in driving team success and fostering strong influencer relationships. Responsible for reporting and shaping data-driven strategies and optimising future campaigns.

ROLE ACCOUNTABILITY 
The WHAT 

Responsible for:

• Assisting the Head of PR and PR Manager with executing our channels strategy.

• Identify, creating, nurturing and sustaining relationships with partners globally in particular with fashion creatives and their management ensuring all contracts are in place and deliverables are met.

• Managing influencer activity across a range of channels including Instagram & TikTok, Other channels may be added in future.

• Initiating and negotiating influencer partnerships, from deliverables, rates & rollout.

• Creating briefs and finalising contracts, you’ll ensure your outreaching adheres to our policy for all influencer campaigns.

• Processing and ensuring influencer orders are dispatched in a timely manner.

• Managing influencer content delivery, considering deadlines for completion and brand guideline compliance and performance.

• Understanding of brand guidelines and wider ASA regulations, ensuring all influencer related content adheres to protocols for both brand and industry.

• Working closely with the PR and Partnerships Manager on delivering relevant information and creative to our PR agencies to support launch press releases.

• Working closely with the PR and Partnerships Manager on event execution for T1 and T2 events.

• Presenting ideas and areas of opportunity for us to get involved to enhance the MERABI brand.

• Supporting the wider Marketing team where relevant, for any events and influencer activations.

• Maintaining awareness on trend activities – being the eyes and ears for the latest trends, opportunities and changes in the influencer landscape, being proactive with ideas.

Accountable for: 

• Leading T3 events with support from PR & Partnerships Executive.

• New Campaign launch paid budget (£9K PM).

• Collating all press release material.

• Asset sharing with Organic and Paid social.

• Generating briefs for paid content with approval from Manager.

• Day to Day management of the PR & Partnerships Executive, supporting on workload and ways to develop.

• Contributing to the weekly and monthly report to support the Influencer Manager and Head Of.

KNOWLEDGE, SKILLS & EXPERIENCE
The HOW 

Essential Skills & Experience:

• Ability to think globally and regionally, our influencer activity will stretch across UK, US, Europe and ROW.
• Press and talent relationship management.
• Project Management.
• Budget Management.
• Negotiating.
• Event Execution.

Preferred Skills & Experience:

• Luxury Fashion Knowledge.
• Team Management

This is an office-based role with the possibility of working from home a few days a week.